CGTN reporter Zhang Guanghao
As the animated blockbuster “Ne Zha 2” gained widespread popularity in China and worldwide, ports in cities such as Beijing, Shanghai, and Xiamen have experienced another peak in international tourists following the Spring Festival holiday season.
Released on January 29, “Ne Zha 2” has shattered many box office records. It has become the first film to surpass one billion dollars in a single market and the first Asian film to enter the global box office top ten. It has also overtaken “Inside Out 2” to become the highest-grossing animated movie globally.
Beyond its commercial success, the film has sparked extensive discussions on social media, with experts and audiences alike praising it as a milestone for Chinese animation and a suitable medium for introducing Chinese culture to the world. More and more people are interested in the beloved Chinese mythology surrounding the character.
Capitalizing on this momentum, travel agencies in China have launched a variety of themed routes centered around the film’s shooting locations, scenic spots, and story settings. With the ticket stub, visitors can enjoy free entry to scenic spots in Gansu, Shandong, Shaanxi, and other provinces across the country.
These offerings have attracted a surge of tourists, with train and air tickets to destinations like the western provinces of Sichuan and Shaanxi experiencing a notable increase in demand.
China has also launched a global promotional campaign titled “Travel China with Chinese Films,” which aims to inspire international audiences to explore the country’s breathtaking landscapes and rich cultural heritage.
In recent years, Chinese travelers have shifted away from simple sightseeing, placing greater emphasis on immersive cultural experiences. They seek to deepen their understanding of history, art, architecture, and customs while appreciating natural beauty. This trend has driven the rapid rise of cultural tourism in the country.
The thriving tourism industry is partly attributed to the growing popularity of films, TV programs, and online games. With beautiful scenery and rich cultural elements, these products serve as a dynamic platform to connect travelers and places of interest.
For instance, Black Myth: Wukong, an action role-playing game inspired by the Chinese classical masterpiece Journey to the West, has significantly boosted tourism in China. The game’s stunning depictions of ancient temples, mountains, and rivers have inspired players to explore these real-world locations, further bridging the gap between virtual entertainment and physical travel.
The Chinese government has consistently promoted the integrated development of culture and tourism, encouraging modern technological means, such as films and games, to showcase the country’s landscapes and cultural heritage. For those interested in Chinese history and culture, it’s an engaging and efficient way to “Travel China with Chinese Films.”
